{"id":2483,"date":"2026-07-01T19:09:59","date_gmt":"2026-07-01T19:09:59","guid":{"rendered":"https:\/\/usmovingexpertss.com\/?p=2483"},"modified":"2026-07-01T19:09:59","modified_gmt":"2026-07-01T19:09:59","slug":"shopping-sprees-and-swooshes-how-fans-reacted-to-first-day-of-usc-nike-sales","status":"publish","type":"post","link":"https:\/\/usmovingexpertss.com\/?p=2483","title":{"rendered":"Shopping sprees and swooshes: How fans reacted to first day of USC Nike sales"},"content":{"rendered":"<article><!-- --><!-- --><!-- WPS-5038 -- removed the script from WPS and added the placeholder for trinity player --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- CONTENT --><!--[--><!--[--><\/p>\n<p>USC\u2019s largest campus store wasn\u2019t mobbed in the early hours of Nike launch morning, but a steady stream of Gamecock fans showed up ready to spend as the rest of Columbia woke up.<\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=2481\">Search for missing 4-year-old girl who went missing overnight, SC sheriff says<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Dorothy Ham-Kisteneff was first to arrive at Russell House ahead of the 7 a.m. Wednesday early access window and held the No. 1 marked \u201cgolden ticket.\u201d The passes were given out earlier this week to a group of fans at the USC-owned Golden Spur restaurant and granted them entry to shop for gear from USC\u2019s new athletics apparel provider an hour before the general public.<\/p>\n<p><!-- --><!--]--><!--[--><!--]--><!--[--><\/p>\n<p>\u201cI\u2019m number one,\u201d Ham-Kisteneff said. \u201cI\u2019m going to be the first one in line to get this done.\u201d<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The ticket was secured by Ham-Kisteneff\u2019s son, Willis Ham, who played wide receiver for the Gamecocks from 2000-2001 and came up to Columbia to secure a golden ticket before passing it off to his mom and traveling back home in Charleston.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Ham-Kisteneff made it clear she was shopping for her two grandchildren and her daughter-in-law as much as she was her son.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cIf he thinks he\u2019s getting all the stuff for him, he\u2019s got another thing coming,\u201d Ham-Kisteneff said.<\/p>\n<p><!-- --><!--]--><!--[--><!--]--><!--[--><\/p>\n<p>Oscar Lee Howard Jr. was next to arrive and said he was happy to finally see Nike\u2019s famous swoosh on garnet and black gear.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cI\u2019ve been a Nike guy pretty much most of my life,\u201d Howard said. \u201cPretty exciting to see our school transition to that. I think that 13 out of the 16 teams in the SEC are now Nike, so it\u2019s exciting to be part of that.\u201d<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Zack Henderson, who came to the store with brother Caleb, father Gene and brother-in-law Evan Lusk, said he loved the new Nike apparel but held no ill will toward Under Armour.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Under Armour was USC\u2019s athletics apparel provider for 19 years (2007-26).<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cIt\u2019s like seeing a family member or old friends,\u201d Henderson said. \u201cIt\u2019s been with us, man, through the tough times, through the good times.\u201d<\/p>\n<p><!-- --><!--]--><!--[--><!--]--><!--[--><\/p>\n<p>Henderson said he\u2019s noticed the much-discussed slightly brighter garnet hues of some products but he\u2019s a fan of the new look. He thinks Nike also has time to adjust based on fan feedback.<\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=2479\">New Columbia restaurant and market makes its debut in this popular neighborhood<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cI like new colors,\u201d Henderson said. \u201cI\u2019ve heard it took some time for Under Armour to dial that color in, and I\u2019ve heard Nike might have to do the same. But I\u2019m not a stickler on it if it\u2019s a shade or two off. I think it looks clean. I think it looks good, looks strong.\u201d<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The biggest spender of the morning at USC\u2019s on-campus store was Jessica Koumas, whose eight-item bill surpassed $500 as she shopped for herself, her two sons, two grandsons and two friends.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>\u201cNo budget today,\u201d Koumas said. \u201cMy boys &#8230; they\u2019re alumni and Carolina fans and they\u2019re just like, \u2018Make sure you get us some good Nike stuff.\u2019\u201d<\/p>\n<p><!-- --><!--]--><!--[--><!-- --><!--]--><!--[--><\/p>\n<p>Over on Assembly Street at Addams Gamecock Gear, which also opened at 7 a.m., there was a DJ, rally towels and exclusive shirts to celebrate their last major launch before moving to a new location.<\/p>\n<p><!--]--><!--[--><!-- --><!--]--><!--[--><\/p>\n<p>Shopper August Potts, a longtime Gamecock fan, had already made a $300 dollar midnight order when the new products first became available. He still couldn\u2019t resist an early trip to the store for a bit more.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cI have that instant gratification problem,\u201d Potts said. \u201cInstead of waiting on it to get shipped, I decided to come.\u201d<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Denzel Wright, who moved from Denver, Colorado to Columbia for work, said he hadn\u2019t been a huge college football fan back home, much less a die-hard Gamecock fan.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Wright, however, is a longtime Nike customer and figured now was the perfect time to stock up and embrace some of his new city\u2019s local culture.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>\u201cA lot my wardrobe is Nike anyway,\u201d Wright said. \u201cI\u2019m excited to see throughout the seasons how they twist things up.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=2477\">Women killed in early morning house fires, South Carolina coroners say<\/a><\/p>\n<p><!--]--><!--[--><!-- --><!--]--><!--]--><!-- --><!-- --><!-- --><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Stores across Columbia and Lexington held early-access events, where eager Gamecock fans were among the first to get their hands on the new Nike apparel.<\/p>\n","protected":false},"author":1,"featured_media":2482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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