{"id":3324,"date":"2026-07-18T23:05:41","date_gmt":"2026-07-18T23:05:41","guid":{"rendered":"https:\/\/usmovingexpertss.com\/?p=3324"},"modified":"2026-07-18T23:05:41","modified_gmt":"2026-07-18T23:05:41","slug":"apple-customers-face-higher-subscription-prices","status":"publish","type":"post","link":"https:\/\/usmovingexpertss.com\/?p=3324","title":{"rendered":"Apple customers face higher subscription prices"},"content":{"rendered":"<article><!-- --><!-- --><!-- WPS-5038 -- removed the script from WPS and added the placeholder for trinity player --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- --><!-- CONTENT --><!--[--><!--[--><\/p>\n<p>Apple isn&#8217;t just counting on customers to keep buying iPhones. It also expects them to keep paying every month long after they&#8217;ve bought one.<\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=3322\">2022 Porsche 911 GT3 Touring For Sale With 8,000 Miles<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>While Apple built its reputation selling cutting-edge devices, its fastest-growing profit engine has become Services, the business that keeps generating revenue after customers leave the store.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Despite its name, Apple&#8217;s Services segment is about far more than servicing devices.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Apple&#8217;s Services segment is the catch-all for all the ways the company makes money after a device is already in a customer&#8217;s hands. That includes the commissions the company gets when you pay for something in the app store, or buy an in-app service from a downloaded app.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>It also includes subscriptions like Apple Music, TV+, and iCloud+, AppleCare warranties, the multibillion-dollar licensing payment Google makes to stay Safari&#8217;s default search engine, advertising, and Apple Pay. <\/p>\n<p><!--]--><!--[--><\/p>\n<p>It&#8217;s a business that might not get a lot of media attention, but it provided roughly a quarter of revenue in fiscal 2025. More importantly, Services carries a gross margin north of 75%, more than double the 36% Apple earns on hardware, according to Apple&#8217;s fourth-quarter earnings release.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Now, Apple has made a bold play to increase that revenue by raising the prices on a number of its subscription services.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<h2>Apple bets you won&#8217;t cancel<\/h2>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Like many Apple customers, I have a bundled Apple One Family subscription. <\/p>\n<p><!--]--><!--[--><\/p>\n<p>Every Apple One tier includes Apple Music, Apple TV, and Apple Arcade, plus iCloud+ storage. The tiers differ in storage amount, whether you can share with family, and, at the top, two extra services.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<ul>\n<li>Apple One Individual runs $19.95\/month and includes Apple TV, Apple Music, Apple Arcade, and 50GB of iCloud+ storage, for a single user.<\/li>\n<li>Family is $25.95\/month and includes the same services but bumps storage to 200GB and lets you share with up to five other people via Family Sharing.<\/li>\n<li>Premier is the everything tier and adds the two services the lower plans don&#8217;t have: Apple Fitness+ and Apple News+, on top of 2TB of iCloud+ storage, shareable with up to five other people.\n<p> Source: Apple <\/li>\n<\/ul>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Apple has raised the price of the Family and Premier Apple One tiers, while the Individual offering&#8217;s price has not changed.<\/p>\n<p><!--]--><!--[--><\/p>\n<ul>\n<li>Individual: $19.95 (unchanged)<\/li>\n<li>Family: $27.95 (up from $25.95)<\/li>\n<li>Premier: $39.95 (up from $37.95)<\/li>\n<\/ul>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Apple did not announce the price change. Instead, it just changed the pricing on its website.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The company also quietly raised the cost of its Apple Music subscriptions:<\/p>\n<p><!--]--><!--[--><\/p>\n<ul>\n<li>Individual: $11.99 (up from $10.99)<\/li>\n<li>Family: $19.99 (up from $16.99) <\/li>\n<li>Student: $6.99 (up from $5.99)<\/li>\n<\/ul>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>&#8220;As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today,&#8221; the company shared in a statement to 9to5Mac. <\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Apple&#8217;s move follows Spotify&#8217;s own subscription price increases earlier this year, narrowing the pricing gap between the two streaming rivals. Even after the latest increases, Apple Music still costs less than Spotify&#8217;s standard individual plan.<\/p>\n<p><!--]--><!--[--><\/p>\n<h2>Services have become Apple&#8217;s revenue driver<\/h2>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>RTM Nexus CEO Dominick Miserandino thinks Apple raised the price of Apple Music along with the One bundle price for a strategic reason.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>&#8220;By jacking up the price of Apple Music, they make the Apple One bundle look like a bargain by comparison, practically forcing you to upgrade. It&#8217;s sad, but because of the way the digital platforms are working, more iPhone users are going to be forced into this situation of paying for subscriptions,&#8221; he told TheStreet. <\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The increase, assuming it does not cause people to drop their subscriptions, should add to Apple&#8217;s bottom line.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>&#8220;Services are no longer just a supporting character inside Apple. It has become a substantial portion of revenue and represents an even bigger share of profits &#8212; and it&#8217;s helping the company turn its massive device footprint into repeatable, higher-margin revenue,&#8221; according to The Motley Fool&#8217;s Daniel Sparks.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<h2>Apple&#8217;s Services revenue stabilizes the company.<\/h2>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Apple&#8217;s growing Services revenue makes it a more stable company that&#8217;s not as dependent on product replacement cycles.<\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=3320\">Here\u2019s how much space a $1,500 rent budget gets you in Columbia vs. other cities<\/a><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>&#8220;This, in turn, improves Apple&#8217;s earnings potential and helps the tech company be less dependent on iPhone, which accounts for more than 50% of revenue,&#8221; Sparks added.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Evercore ISI analysts believe that investors have ignored Apple&#8217;s Services business by focusing too much on its short-term prospects as a hardware company.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>&#8220;The firm recently raised its price target on Apple stock to $365 while maintaining an &#8216;Outperform&#8217; rating, citing the company&#8217;s growing ability to monetize its massive installed base of more than 2.5 billion active devices through subscriptions, payments, cloud services, advertising, licensing, and artificial intelligence (AI)-driven offerings,&#8221; according to Yahoo Finance.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p><strong>More Tech:<\/strong><\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<ul>\n<li><strong>Microsoft cuts thousands as Xbox faces rude awakening<\/strong><\/li>\n<li><strong>Spectrum makes significant decision as customer losses mount<\/strong><\/li>\n<li><strong>Giant troubled satellite TV company files Chapter 11 bankruptcy<\/strong><\/li>\n<\/ul>\n<p><!--]--><!--[--><\/p>\n<p>The company set a number of records in its most recent quarter with Services leading the way.<\/p>\n<p><!-- --><!--]--><!--[--><!-- --><!--]--><!--[--><\/p>\n<p>&#8220;Apple Inc. is proud to report $111.2 billion in revenue, up 17% from a year ago and a March record, which was above the high end of our guidance range despite constraints. Customer enthusiasm for iPhone has been extraordinary, with revenue growing 22% year over year to achieve a March record. Services reached an all-time revenue record, growing 16% from a year ago, while EPS set a March record of $2.10, up 22% year over year,&#8221; the company shared in its second-quarter earnings release.<\/p>\n<p><!--]--><!--[--><\/p>\n<h2>Apple also recently raised hardware prices<\/h2>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Apple raised prices on June 25, according to TheStreet&#8217;s Aparajita Chatterjee. The company raised prices on Macs and iPads, but has excluded the iPhone for now.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The company raised prices on several Mac and iPad models by $200 or more, with the base MacBook Air rising $200 to $1,299 and the base MacBook Pro rising $300 to $1,999, according to the Wall Street Journal. <\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>The iPad Air and iPad Pro also saw price increases, according to the report.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>The increases come after Apple CEO Tim Cook told the Journal that price increases were becoming unavoidable due to higher costs for memory and storage chips.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>It&#8217;s likely that Apple will wait until its next iPhone release before it raises prices on its phone. It&#8217;s also possible that the company is willing to sacrifice margins on its phones in order to keep its customer base intact in order to support its Services revenue. <\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Analysts expect an increase, but disagree on the amount.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>Some investors and consumers have worried that Apple could eventually need to raise iPhone prices by $200 or more to offset higher component costs.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>Bank of America recently raised its assumed price increase for some iPhone models, as covered by TheStreet.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>However, JPMorgan analyst Samik Chatterjee reportedly sees a less dramatic outcome.<\/p>\n<p><!--]--><!--[--><\/p>\n<p>According to Seeking Alpha, Chatterjee expects the iPhone 18 series to launch with a more modest price increase than some press estimates, closer to about $50 or a mid-single-digit percentage range.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p>There are over 150 million active iPhones in the U.S., making it a core part of American life, according to Statista.<\/p>\n<p><!-- --><!--]--><!--[--><\/p>\n<p><strong>Related: Discount chain shuts 75 locations, calls its stores &#8216;substandard&#8217;<\/strong><\/p>\n<p><!--]--><!--[--><\/p>\n<p><i>The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.<\/i><\/p>\n<p>Read more <a href=\"https:\/\/usmovingexpertss.com\/?p=3318\">Invasive species have been spreading throughout SC. What to know<\/a><\/p>\n<p><!-- --><!--]--><!--]--><!-- --><!-- --><!-- --><!-- --><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Apple isn&#39;t just counting on customers to keep buying iPhones.<\/p>\n","protected":false},"author":1,"featured_media":3323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple customers face higher subscription prices - US Moving Experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usmovingexpertss.com\/?p=3324\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple customers face higher subscription prices - 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