By admin 
Clothing retailer Flaherty has selected downtown Greenville for its third South Carolina store.
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The New York City-based chain has some 80 stores nationwide including Charleston’s King Street and Kiawah Island.
It will be located at 200 N. Main St. in what is now Dapper Dog.
“I am almost giddy with it,” Mayor Knox White said. “We have about three more lined up to come in, the stores on everyone’s list of ‘I want this in Greenville.’”
He did not say what the other stores are or when they will be announced.
White said the plan is to make the north end of Main Street —anchored by the Hyatt Regency Hotel — “really solid shopping.”
“We are going to be a top shopping destination in South Carolina with these brands and locals in there too,” White said.
A spokesperson for the company could not be reached for comment.
The store is expected to open in early 2027, the city said in a news release.
Flaherty was founded in 2013 by twin brothers Mike and Alex Faherty. Their website says it is a childhood dream of theirs to run a clothing company and was inspired by their years surfing at the Jersey shore.
Mike Flaherty wrote his college essay about launching the brand, studied fashion design at Washington University and worked for Ralph Lauren’s Double RL, his sister-in-law Kerry Docherty told Inc. magazine in June.
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She oversees impact initiates for the brand.
In his essay he called it Coast to Curb, “clothing designed with the spirit of the coast, but that could work in the city,” Flaherty told Entrepreneur magazine earlier this year.
Docherty’s husband studied finance at Yale and then worked on Wall Street.
“When I met Alex the first day of college, he told me one day he wanted to have his own clothing company,” she told Inc. “It sounded implausible. But by 2013, only a year after Alex and I married, we all quit our jobs to start Faherty.”
The twins’ mother Ninie designs the interiors of the stores.
“She also worked in the warehouse shipping our early products, like board shorts and bikinis, in the early years. It was all hands-on deck, and we each had to do all the jobs required to get the brand up and running,” she said.
“We create premium pieces that are easy to wear and hard to wear out — blending American Heritage style with a modern mountain-to-coast spirit,” the company website says.
“Softness is our signature,” they say. “We’ve traveled the world in search of the highest-quality, most sustainable materials — so that every piece we create is as responsible as it is refined.”
It is now a $250 million dollar business.
They also own Sun and Waves Cafe on the Jersey Shore “to stay connected to our roots,” Docherty said.
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