By admin 
The time has arrived.
The University of South Carolina’s football season officially kicks off at 12:45 p.m. Sept. 5 when the Gamecocks meet Kent State at Williams-Brice Stadium. And as the new season approaches, fans are certain to be looking for the latest Gamecocks gear.
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Columbia’s retail landscape for University of South Carolina apparel is expanding rapidly, with multiple new stores opening and existing shops relocating in the Midlands. The shifts come as USC transitions from Under Armour to Nike, sending fans in search of the newest paraphernalia.
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Here are key takeaways:
- Rally House opened its first Columbia location on April 10 at 818 Harden St. in Five Points, right around the corner from Group Therapy, as noted in a company release.
- Addam’s Gamecock Gear moved from its longtime spot at 152 S. Assembly St. to 740 Gervais St. suite 150 in the Vista district, with a grand opening in the Vista on Aug. 1.
- A second Rally House then moved into the space at 152 S. Assembly St., opening there in mid-August.
- Miss Cocky, known for Gamecock fashions for women, opened a third Midlands location at Hope Plaza, 1812 Augusta Highway in Lexington, joining its existing shops in downtown Columbia and Chapin.
- Alumni Hall is preparing a new store at 2147 Pickens St. next to Methodical Coffee in the WestLawn Building at BullStreet, billing itself as “The Ultimate USC Shopping Experience” in banners hanging in the BullStreet District storefront.
- USC officially switched from Under Armour to Nike on Wednesday, July 1, sending fans streaming to local stores such as Gamecock Traditions and elsewhere to grab new apparel.
The summary points above were compiled with the help of AI tools and edited by journalists. The source reporting referenced above was written and edited entirely by journalists.
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